• What do I have to do to set it up?

    A few lines of Traffic Truffle code are needed to be placed on your pages of your website, much like Google Analytics. This allows Traffic Truffle to receive the visitor data from your site.

  • How does Traffic Truffle actually work?

    We use our own special algorithm to analyse various sources of publicly available data to display your business visitors in a beautiful system.

  • How accurate is the company data that I get?

    Providing accurate leads is the number one priority of Traffic Truffle. We have so much faith in the results that we use it ourselves.

  • Why can’t you identify all of my website visitors?

    We are only able to identify businesses who visit your website. Identifying private individuals isn't possible.

  • How many leads can I expect to get?

    How many leads you get depends on what percentage of visitors to your site are businesses, and the amount of visitors you get to your site. Generally we would expect to identify 5-10% of your unique visitors.

  • Which payment methods are available?

    We accept Visa, Mastercard and American Express via Stripe.

  • Can’t I just get this information through Google Analytics?

    Google Analytics is powerful tool for learning about the behaviour of your website visitors as a whole, but gives you nowhere near the insight that Traffic Truffle gives on an individual visitor level.

  • What if I have more than one website?

    If you have more than one website then please get in touch by emailing

  • Can I exclude companies from showing up as leads?

    Yes. You can specify particular companies, countries and/or IP addresses from showing up as leads.

  • How many people can get access to my account?

    As many as you like! We do not limit you to a number of users.

  • How do I know when a lead has been identified?

    All your leads are listed when you log into your Traffic Truffle account. You can also set up hourly, daily and weekly email summaries that contain all your leads.

  • Do I get a discount for paying annually?

    Yes. If you would like to pay up front for the year, you get 12 months for the price of 10.

  • Are there any privacy issues?

    No, Traffic Truffle queries publicly available sources of data to identify the leads on your website.